Today YouTube is the second most used search engine on the internet. That means, if you’re brand is not creating videos and posting them to YouTube, then you’re not taking advantage of the vast audience that exists there.
Marketers that are investing in YouTube video both live and on demand, depend on YouTube’s search algorithms to drive views. To drive views you need to make sure your video ranks in YouTube. This calls for the practice of YouTube SEO. This video details how to rank your videos for YouTube.